Free resource — Next Flow Media
20 B2B Content Formats
Your Competitors
Aren't Using.

The exact short-form video formats that build authority, generate inbound, and make your brand impossible to ignore — with starting points for each one.

12 Educational formats 8 Storytelling formats B2B specific Free PDF included
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Free resource · Next Flow Media
20 B2B Content Formats
Your Competitors Aren't Using.

Short-form video formats that build authority, generate inbound, and make your brand impossible to ignore.

Welcome — here are your 20 formats.
Educational (12)
Storytelling (8)
Educational formats — 01 to 12
01
Breakdowns & Explainers
Take one complex idea and make it simple in 60 seconds
02
Case Studies
Show a real example of how you solved a client's problem
03
Problem Solution
State a problem your ICP has, then reveal your solution
04
Common Trap / Mistake
Call out the mistake your buyers keep making
05
Tutorial
Teach something step by step your audience can use today
06
Listicle
Give a list of things that accomplish something specific
07
Scenarios
Walk through a situation your audience will recognise
08
A vs B Comparison
Compare two approaches — always take a clear position
09a
Q&A
Answer a real question your audience is asking right now
09b
Interview Clips
Pull the sharpest insight from a longer conversation
10
Ranking / Tier List
Rank options in your space — opinions drive engagement
11
Levels
Show beginner vs intermediate vs expert approach
Storytelling formats — 12 to 20
12
Reaction
React to news or trends in your space honestly
13
Skit / Humor
Act out a relatable situation your buyers live every day
14
Hero's Journey
Tell your story — where you started, what you overcame
15
Personal Learning
Share a lesson learned the hard way so they don't have to
16
Day In The Life
Show what your day, team, or process actually looks like
17
Personal Update
Share a real milestone, struggle, or shift in your business
18
About Me
Let new followers understand who you are and why you matter
19
Episodic Series
Build a recurring show format your audience returns for
20
Challenge
Create a challenge that gets your audience to participate
Download the full guide
20 B2B Content Formats — PDF
With starting points & B2B use cases for each format