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Section 1 of 5
Tell us about your brand.

Basic info first — then we get into the real stuff.

Company name
Website URL
Your name
Email address
Your role
Founder
CMO
Marketing Manager
Head of Growth
Other
Industry
Company size
1–10
11–50
51–200
200+
Which social channels does your brand have public?
LinkedIn
YouTube
Instagram
TikTok
Facebook
Podcast
Section 2 of 5
Your current content & pipeline.

Be honest — this is a diagnosis, not a performance review.

How active is your brand on social media right now?
5
Not at allVery active
How consistent is your content publishing?
5
Very inconsistentVery consistent
How clear is your brand messaging and positioning?
5
Not clear at allCrystal clear
How well does your content reflect your product/service value?
5
Not at allPerfectly
Outbound vs Inbound ratio — where do your leads come from?
5
1 — All inbound10 — All outbound
Where do most of your leads come from right now?
Cold outreach
Referrals
Paid ads
Organic content
All of the above
We don't know
Does your brand have a wider content ecosystem?
Founder personal channel
Employee-generated content
Company podcast
Partner / collab content
Brand YouTube channel
None yet
Section 3 of 5
Your content behaviour.

What's your brand actually producing right now?

How many times per week does your brand post?
0 — Never
1–2x
3–5x
Daily
Once in a blue moon
Which platform do you post on most?
LinkedIn
Facebook
YouTube
TikTok
Instagram
What content formats do you currently use?
Short video
Long video
Blog / Articles
Podcast
Carousel
Case studies
Nothing yet
In which language do you produce content?
German
English
Both
Do you have a documented content strategy?
Yes, a clear one
Kind of
No
Who manages your content?
In-house team
Freelancer
Agency
No one
Mixed
Section 4 of 5
Your brand identity.

How strong is your brand voice and content presence?

How strong is your brand voice and tone?
5
No brand voice yetVery distinct
Do you have a content calendar?
Yes, always
Sometimes
No
Do you repurpose content across platforms?
Yes, regularly
Sometimes
No
What is your brand content personality?
Educational
Entertaining
Inspirational
Data-driven
Thought leadership
Behind the scenes
What's your biggest content challenge?
No strategy
No team
No time
No budget
No ideas
Content doesn't convert
All of the above
Section 5 of 5
Your goals & readiness.

What do you actually want content to do for your brand?

What do you want content to do for your brand?
Generate inbound leads
Build brand authority
Attract talent
Support sales team
Raise funding
Enter new markets
All of the above
How serious is your brand about content investment?
5
Just exploringFully committed
Are you ready to commit to a 3–6 month content system?
5
Not yetAbsolutely ready
Approximate monthly content budget?
Under €1k
€1k–3k
€3k–6k
€6k–10k
€10k+
Not decided yet
Your brand content diagnosis
Your results are ready.

Based on your answers — here's where your brand stands and what we recommend.

Brand content strategy
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Content production maturity
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Inbound readiness
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Distribution & reach
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Overall brand score—
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