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Step 1 of 5 — about you
Let's build your content city.

Answer 5 quick questions and we'll generate your personalised content strategy, pillars, and 4-week calendar.

Your name
Company / brand name
Email
What type of content are you planning?
Founder content
Brand content
Both
Who are you selling to?
B2B only
B2C only
Both B2B & B2C
Step 2 of 5 — your city centre
What is your Grand Central?

Your WHY anchors your content city. Everything starts and returns here.

In one sentence — what do you want to be known for?
Pick your 3 content destinations (business goals)
These are where you want your audience to end up — your Times Square, your Statue of Liberty.
Generate inbound leads
Build brand authority
Grow social following
Attract talent
Raise funding
Book speaking gigs
Drive product demos
Build personal trust
Drive online sales
Build community
0 / 3 selected
Who is your ideal audience? (your passengers)
Step 3 of 5 — platforms
Pick your 2 platforms.

Focus before expansion. Pick the 2 platforms where your audience actually lives.

Choose exactly 2 platforms
LinkedIn
YouTube
Instagram
TikTok
0 / 2 selected
How many times per week on platform 1?
1x
2x
3x
5x
Daily
How many times per week on platform 2?
1x
2x
3x
5x
Daily
Step 4 of 5 — signals & resources
Your lines and your team.

Signals carry your passengers from Grand Central to each destination. Resources tell us if you can execute the plan.

What signals do you want to build?
Credibility
Education
Entertainment
Thought leadership
Relatability
Behind the scenes
Inspiration
Do you have a team to help create content?
Yes, full team
Yes, 1–2 people
Just me
No one yet
Hours per week available for content?
Under 2h
2–5h
5–10h
10h+
Step 5 of 5 — your style
How do you want to show up?

Your content style shapes how your city looks and feels to everyone who visits.

Formats you're comfortable with
Talking to camera
Writing / text posts
Carousels
Behind the scenes
Interviews / podcasts
Short-form clips
Long-form video
Content language
English
German
Both
Your content vibe
Raw and honest
Expert and polished
Educational and clear
Entertaining and human
Your content plan
Your content city is ready.

Built on our City Framework — your personalised content strategy and 4-week calendar.

Your content city map
Grand Central — your why
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Destinations
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Passengers
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Lines — your signals
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Timetable
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Your 3 content pillars
4-week content calendar